Well, I guess this is how we're going to start this. Jumping right into the deep-end. Those familiar with K-Pop know that the industry places strict rules upon the so-called 'idols' when it comes to a lot of things, and one of these things is dating. Many K-Pop celebrities have had their careers rocked by scandals because they had the audacity to date. You got that right. Date. Oh yeah.
And it's not like dating is not something that doesn't happen in South Korea, it's just that there's this standard that's placed upon these celebrities for the purpose of marketing. And the reaction by the fans when they find out that their 'fav' is dating gives insight into why the companies make those rules in the first place. But is it the rules that came before the obsessive fans or is it the obsessive fans that came before the rules? Like a chicken and the egg kind of thing, but we already have the answer to the chicken and the egg question. It's the chicken. The chicken came before the egg. Anyway, back to the story, you could lose your career over dating. Kicked out of your label. Harassed by fans. Lose endorsements. Things get ugly. Granted, things have changed a little bit, but the situation is still wanting because celebrities still have to tiptoe when it comes to dating. Not to mention, on Thursday I woke up to news that Cube Entertainment was firing Hyuna and E-Dawn because they were dating.
People were pissed. PISSED. The internet was ablaze. How dare Cube fire them over dating? Now that I was glad to see because it shows that in as much as what Cube did sucks, times are changing. Hyuna and E-Dawn had the support of the people behind them. Also, what people were pissed off about most is that Hyuna was the one artist who was there with Cube from the start. Hyuna is Cube. And when they kicked her out, Cube's stocks took a hit. So spectacular was that drop in stocks that Cube walked back their decision. They came back moments later saying that they hadn't discussed it with the executives, even though they're the ones who had revealed the decision to fire the two artists through an official statement. And what's worse is that Hyuna and E-Dawn found out about it from the buzz created online. As it stands now, a board meeting will be held next week to discuss the matter of the firing of Hyuna and E-Dawn from Cube. Hyuna and E-Dawn's situation has gotten global attention, being covered by media even outside of South Korea, like Cosmopolitan, BBC, and The New York Times.