Struggling to get traffic to your website? I was in the same boat too until recently when I did these things differently. Changing a few little things got me up from 2,000 monthly views to nearly 10,000 monthly views. What's the secret? What did I change? What can you do to increase traffic to your blog? Here are a 5 simple tips.
1. Social media
Many new bloggers often hit 'publish' and then wait. And wait. And wait. And wait some more. They end up getting really disappointed because their blog attracts very little traffic. Well, no one is going to visit your blog if no one knows it exists. So hit up social media and get the word out. You got a new post out? Tell people about it on your socials. Use an eye-catching image and a clever caption to go along. Remember, you are marketing your website. You want people to 'buy' what you're 'selling'. Twitter, Instagram, Pinterest, and Facebook; they're all at your disposal.
2. Read and comment on other blogs
You probably don't read other blogs, and, if you do, you probably don't leave a comment. Leaving a comment on another blog can be a source of traffic to your blog. When commenting, make sure that your comment is longer than 9 words and, if you do leave the link to your blog in the comment, make sure that it is not a broken link. However, be warned. Even though some may say that leaving blog links in blog comments is a good link-building strategy, most blog comments now are 'no-follow'. Still, commenting helps put your blog out there.
3. Guest posting
If you're trying to grow your audience, you should definitely consider guest posting. Guest posting is where you write an article that will appear on another website. It builds relationships, introduces you to new people, and is great for search engine results. A link to your blog is usually included in the guest post. These are usually 'do-follow' links. 'Do-follow' links are the links you want to build on. Do-follow links influence search engine results while no-follow links do not. By default, all links are do-follow links, unless they are made to be no-follow links. Another important term here: backlink. A backlink is an incoming link to a web page. Do-follow links to your website give your website backlinks, and backlinks are good for the ranking of your website by search engines like Google.
4. Email blasts
Do you have a mailing list for your website? If not, you should strongly consider getting one. Create a page or a newsletter form where people can opt to subscribe to your website. Those who opt-in will get website updates and promotional materials through email. Most platforms (Wordpress, Squarespace, Weebly, and the like) offer automation options, but you may find that these are paid options. In case they are paid options and you don't have that option yet, there are marketing automation platforms out there you can use for free, like MailChimp.
SEO stands for Search Engine Optimization. You want to optimize the results from search engines to have your website reflected. How do you do this? How do you get Google, for example, to notice you? Building quality links to your blog is one way, as covered in point 3. You also want to use eye-catching and relevant titles for your posts. Use keywords. Put meta descriptions that are relevant and unique. Check for broken links in your site and remove them. Submit a sitemap of your site to Google. Use SEO tools like Yoast SEO and get used to doing keyword research. If this is too techy for you, don't worry, there are people you can pay to do it for you, but it will cost you. Bottomline: SEO is not really that difficult once you understand the goal of it. You are marketing your site. You want people using Google to be able to see you. For example, if you write about cakes, if someone googles 'cakes', you want your site to show up in the search results.That's the purpose of SEO.
Bonus tip: Use images
Use images in your posts. Images are a great way to capture the reader's attention and to break up text to avoid monotony. They can also be pinned to Pinterest, so that's a plus!
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