A few days ago, I published a parody post titled 'DANGEROUS CHEMICALS IN OUR FOOD: DIHYDROGEN MONOXIDE'. The basis of the parody was that dihydrogen monoxide is water, i.e. that's the chemical name for water. It's a parody that has been running for a while, and I wanted to use it to raise awareness to the importance of science literacy. So, did it work? Can you use parody to increase traffic and, by extension, engagement?
So, after I published the post, I hit up social media to get the word out. I did Twitter, Instagram, Facebook, and Pinterest.
Even though I do not have that many followers on my social media, the response was drastic. The article got 942 views in that period. That's fantastic. But I hope the message of the article wasn't lost on people. I've noticed that ever since I started practising the 5 simple tips to get traffic to your site, I've been get more and more traffic. It works! I mean, look at the improvement!
So, to use parody or not to use it? There are many viral posts out there that arose from parody, so what do you know? You may be sitting on a goldmine. However, be careful not to be in conflict with the misinformation laws of your particular jurisdiction.
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