I started Randomly Creative way back in 2014, and I've come a long way since then. It's been quite the learning curve. I've mostly learnt on the job. There were a lot of things I did wrong as a newbie. Thankfully, I've met amazing bloggers who set me on the right path. Without further do, here are 5 mistakes I made as a beginner and what I learnt from them.
1. Not posting regularly
As a newbie, I had a lot of difficulty getting my schedule straight. I would make one or two posts and then disappear. As a blogger, you want to post regularly. This helps you build your audience. Your audience gets to know when they should be expecting your posts and they'll be there faithfully without fail when it's time.
2. Not using images
A lot of my old posts were just plain texts; not even one image in sight. In my previous post which you can read here, I talked about the importance of images in a post. It took me a while to start incorporating images into my posts.
3. Not asking my audience what they wanted to read
It's important to know your audience, and it's important to know what your audience wants to read on your site. This is why, from time to time, you should ask them what it is they want to see you write about. I did not know that as a newbie, so I did not do it. So some posts were a hit and a miss. But as soon as I found out about it, I asked around, and I started reflecting the concerns of my audience in my work. For example, I got a lot of requests to share my blogging tips, so I created a page for that.
4. Not being active on social media
Social media. I didn't do a lot with it as a newbie because I thought that would be vain, how wrong I was! Social media is a great marketing tool. You have to have a great online presence if you want your blog to have a high visibility. So go off on social media and work your magic. Interact with people on there. What do you know, you might just charm them into being part of your audience! P.S. Hashtags are important. I did not know that as a newbie. Invest in some quality hashtags. Do not keep repeating the same ones over and over or your social media posts will be punished by the algorithms. If you can afford to, do paid promotions. Play the game.
5. Not including a call-to-action
When I was starting out, I did not know about call-to-action, so there weren't any in my posts. A call-to-action, CTA in short, is a button or link you add to your site to guide visitors and tell them what to do next. CTAs are great for user engagement. As a blogger, you want to take full advantage of CTAs. I did not know that when I was starting out. As a result, I missed out on a lot of opportunities to drive up conversations on my blog.
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